In todays lesson we were discussing Social media strategy's and the three elements- engagement, story telling and promotion/selling. In this task we had to create examples of each element including captions. Our teacher also gave us some tips in how to make the captions more interesting.
The reason for doing this task is to help us in our A2 music video project when we develop our social media strategy for the promotion of our artist. Our teach explained the importance of social media in todays world. He also explained the significance of the balance of each element i.e 50% on engagement, 30% story telling and 20% promotion selling.
What is storytelling?
This is expressing an emotional journey showing how the artist has developed. Showing key moments such as recording their album in the studio, family history and how they started in music. One is trying to bring along the audience and for them to understand the artist better.
No comments:
Post a Comment