In todays lesson we were discussing Social media strategy's and the three elements- engagement, story telling and promotion/selling. In this task we had to create examples of each element including captions. Our teacher also gave us some tips in how to make the captions more interesting.
The reason for doing this task is to help us in our A2 music video project when we develop our social media strategy for the promotion of our artist. Our teach explained the importance of social media in todays world. He also explained the significance of the balance of each element i.e 50% on engagement, 30% story telling and 20% promotion selling.
What is promotion/selling?
This is directly selling an album, event, merchandise etc. It is important to take into consideration that people dont want feel hustled or over pushed. Hence, this should be no more than 20% of the social media.
No comments:
Post a Comment