Friday's Camera and Lens workshop

 

Ideas for Instagram posts for my artist

 

I chose these photos because I wanted to portray a sassy but classy woman both within and outside of her music videos. However, I also wanted to represent a lively, adventurous, and outgoing individual who spends the majority of her free time travelling and socialising with her family and friends. Another part that I believed was crucial was portraying a welcoming person, such as the blank black screen, which was a trend on Instagram for a while in support of the Black Lives Matter campaign. I also believed it would be vital to demonstrate her enthusiasm for her profession, demonstrating that she does not consider her job to be work but rather a passion that she is encouraging.

Music Video Analysis of 'Roar' by Katy Perry

 

Feedback we have had so far...

 Here is some of the feedback we have received so far: 

1. Luke liked the overall idea of having a dominant woman

1. He said that the office set up is too ''normal' and might be boring, frustrating, negative for an audience who want something escapist.  Therefore we as a group have collectively come up with some more ideas for set ups this includes a bath scene, where the artists is playing around with red and white balloons in a bathtub.

1. He also said that the pace of the music suggests MORE set ups and regular changes to a new set ups rather than revising old set ups throughout.  This makes it harder for you but could be achievable if you think about SIMPLE set ups that require very little scenery.  Therefore we have improved and developed some ideas such as the singer is at a red carpet event, paparazzi bothering her, taking photos, flashes going off, she pushes camera away.  For this we would only need a doorway as a background or maybe steps.  Paparazzi can be off camera and we can use lights to suggest camera flashes.  

1. Luke also suggested that we use the bed scene as the common thread running through the video to suggest that eventually she does find someone that turns her on or  interests her.  

1. However, Luke did state this very clearly, the idea in its current state is going to require a LOT of costumes / jewellery, make up / hair changes and that we should be prepared for that.  

Potential Casting

 

Naty's audition: 

Jasmine's audition: 

Sumaya's audition: 

Matilde's audition: 

Overall, we've come to the conclusion that Matide is the best fit for our protagonist. We admired her personality, elegance, and approach to the song. Despite the fact that she didn't know the lyrics, we could see right through her and see how she would be a fantastic fit. Her assurance that she would love to be a part of the music video and play the major role has been received. We've also made sure to thank the others and let them know that while they won't be needed any longer, we appreciate them auditioning.

 

Overall, I am so happy with the people we have casted and think that they all suit the parts they have been given very well, and our all reliable people that we can count on to fully commit themselves to the part !

How my group is changing and adapting our idea for our music video

Here is a powerpoint that I have uploaded to SlideServe showing the order and ideas for location I have come up with: 

https://www.slideserve.com/Emily6/order-of-shots-for-our-music-video 

Here is a YouTube video of me explaining my presentation: 

Here is a video that was made by one of my group members. This film combines pictures from genuine, existent music videos to show how our ideas for settings, which are similar to those seen in music videos, will look when we shoot our own music video. This, I believe, is critical because it helps us to determine what works and what doesn't so that we can correct or adjust any difficulties that arise that we may have to deal with on the day: 

Here is the link to the song we have chosen called 'like a flame' by Aita: 

What are our next steps in the process? 

Here is a video if me explaining how we are going to continue developing and preparing for our shooting day of our music video:

Clay Shirky's End Of Audience Theory

 

Here is an extra YouTube video that I found really interesting of a TedTalk spoken by Clay Shirky explaining how social media can make history: 

Here are some examples of how real artists offer interactive experiences for their audiences on their social media platforms: 

Shawn Mendes: 

• In this video we can see Shawn Mendes interacting with a fan
• She is clearly a super fan as we can see from her facial expressions how excited she is at the prospect that Shawn Mendes could see the video 
• By Shawn Mendes using the duet feature on TikTok it creates a humble feeling that he is human and an individual just like everyone else on this social media platform
• This will increase his chances of gathering a larger fan base as people will observe how casual and kind he seems in the video and perhaps been interest to listen to what his music may sound like
• Another benefit of TikTok is that you can remark as a watcher and tag Shawn Mendes to go watch a video you've made, increasing excitement for his fans and allowing them to connect with him.

Taylor Swift: 

• here is a screen shot of one of Taylor Swift posts on TikTok
• On this video we can see that it states 'if you guys want to use my version of wildest dreams for the slow zoom trend here she is!' 
• This is showing that Taylor Swift is encouraging her fans and many other people on the social media platform to use her sound in their videos to boost attraction and popularity.
• Later she adds 'Felt cute might drop the whole song later' with an emoji. This creates a sense that Taylor Swift is very casual and a fun. This again creates a very informal feeling between her fans and her making sure there is no hierarchy. 
• Again this may encourage fans to listen to her music as they enjoy the personality and star persona of her as an artist 

Lizzo: 

• When I first watch this video I found it very funny and laid-back this instantly attracted me to Lizzo as an artist. I don't tend to listen to Lizzo myself but I know plenty of friends that have and do. However I was intrigued to know the style of music and what her music videos were like after going through her TikTok page.
• I noticed that she duet with a lot of fans and random people on the platform this again adds the informality and nonexistence of superiority and a hierarchy which feels much more relatable and enjoyable to the watcher.

On their social media platform TikTok, the solo artists connect with their followers or random members in all of these posts. This fosters a sense of community and a sense that the artists and their audience are on equal footing. Instead, the artists are attempting to convey a sense of equality and unity to the fans, making them feel as if they are friends with the artists and have a special relationship with them.